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Playbooks and walkthroughs from inside the build.

Practical writing and videos - what works, what doesn't, and how we think about GTM engineering and AI enablement.

Claude Code

Claude Code Onboarding Guide

The quickest way to get started with Claude Code. What to focus on and how to get comfortable with terminal-based AI development.
Claude Code

Why Your GTM Team Hasn't Adopted Claude Code Yet

The four most common objections GTM leaders give for not using Claude Code — and why none of them hold up.
AI in GTM

From 4 Hours to 15: What Autonomous Coding Means for Your GTM Org

AI autonomous coding ability jumped from 4 hours to 15 in two months. Here's what that means for GTM teams and why the most important hire is a GTM engineer.
Claude Code

Claude Code for GTM: Part 2 — Compound Engineering

Claude Code remembers everything you build and gets better over time. Here's why compound context, not prompting skill, is the real unlock for GTM teams.
Why Claude Code for Sales and Marketing
Claude Code

Why Claude Code for Sales and Marketing

How Claude Code enables GTM teams to automate information manipulation tasks like lead filtering, enrichment, and CRM updates.

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Claude Code

I Spent Ten Years Writing Cold Emails — Here's What Claude Code Taught Me About GTM

The Signal, Bridge, Voice framework for cold email and why code is the natural tool for the entire GTM pipeline.
Claude Code

Claude Code for GTM: Part 1 — Context Is the Bottleneck

The models are smart enough. The bottleneck is whether they have the right context at the right time. Here's how to make Claude Code actually work for GTM.
GTM Engineering

Your Reps Are Emailing People Who Don't Work There Anymore

The 3 types of sales orgs, ranked by data hygiene — and the 4-step system to stop wasting your reps' time on stale contacts.
AI in GTM

Five AI Moments That Changed How I Think About GTM

A timeline of the five AI breakthroughs that reshaped how we build and run go-to-market systems — from ChatGPT to Claude Code.
Deliverability

AI Inbox Just Changed Cold Email Forever

Gmail's AI inbox means you're now writing to prove yourself to an LLM, not just a human. Here are the 4 layers you need to get through.
GTM Engineering

GTM Engineering Is Dominating Tech Spend

Brex analyzed spend data from 35,000 companies. The fastest-growing tools are almost all GTM engineering. Here's what that means for teams still running the old playbook.
Clay + Google Maps Masterclass
Clay

Clay + Google Maps Masterclass

Workflow combining Serper, Apify, and Clay to scrape prospect data from Google Maps and web sources.

YouTube
Influencer Marketing Outreach Step-by-Step (2025 Guide)
Outbound

Influencer Marketing Outreach Step-by-Step (2025 Guide)

Identify ideal creator profiles, then locate matching influencers using influencers.club, Modash, and Claygent.

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Vibe Marketing with Replit and Clay
AI in GTM

Vibe Marketing with Replit and Clay

Personality mapping for prospects by analyzing social content and writing patterns for personalized messaging.

YouTube
AI in GTM

GPT-5 for GTM: Reasoning Tokens Change the Math

GPT-5 is a reasoning model, not a base model upgrade. Here's how that changes token economics and when to actually use it in GTM workflows.
The Real Reason Your GPT-5 Bill is Exploding
AI in GTM

The Real Reason Your GPT-5 Bill is Exploding

Why your AI costs are out of control and how to think about model usage for GTM workflows.

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AI in GTM

Phase 1 vs Phase 2 AI: Why Data Is the Real Moat

Bolting AI onto existing features is Phase 1. Rebuilding around proprietary data and context is Phase 2. Here's what that means for GTM teams.
I Let Instantly's AI Agent Run My Inbox
Tools

I Let Instantly's AI Agent Run My Inbox

Reviews Instantly's Copilot LLM integration, Reply Agent, and SuperSearch features for inbox management.

YouTube
AI in GTM

GPT-5 Just Launched — What GTM Teams Need to Know

A practitioner's breakdown of the GPT-5 launch: 1M context window, cheaper API pricing, unified reasoning, and what it all means for outbound and GTM workflows.
I Rebuilt Greg's Vibe Marketing for Hampton & My First Million
AI in GTM

I Rebuilt Greg's Vibe Marketing for Hampton & My First Million

Recreates vibe marketing workflows using Clay, Apollo, RB2B, and ElevenLabs for personalized outreach.

YouTube
o3 Guide for GTM
AI in GTM

o3 Guide for GTM

Four practical applications of the o3 model at Zevenue with a prompt guide for GTM teams.

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Startup

Stop Overengineering Your Sales Process

Automation without understanding is wasted effort. A 3-question diagnostic for whether your team is ready to build workflows.
Lead Generation

How to Get Out of Spam Trouble

It turns out the campaigns you've worked so hard on are landing in spam. Here's how to diagnose, recover, and prevent deliverability problems.
Deliverability

Why Spintax Is Dying (And the 3-Step Clay Process That Replaced It)

We tested 10,000 emails in Q1 and watched deliverability crash. Here's why spintax stopped working and the Clay-based process we built to fix it.
Founder POV

How Zevenue Got Its First Clients (Not Through Cold Email)

The origin story of Zevenue — from failed software to Slack communities to organic inbound. Four rules for building real relationships in founder communities.
Founder POV

From SDR to GTM Engineering Firm

The founder story behind Zevenue — from SDR grind to COVID layoff to building a GTM engineering firm that gives startups a third option.
Startup

Lessons From Moving Upmarket

What Zevenue learned working with bigger startups in 2024 — bigger doesn't mean easier, just different challenges.
How to Steal Customers from Your Competition
Outbound

How to Steal Customers from Your Competition

Competitive customer acquisition through Google Ads, LinkedIn ads, PhantomBuster, and Clay workflows.

YouTube
How to Target Your Competitors
Outbound

How to Target Your Competitors

Uses G2, BuiltWith, Google Alerts, and Clay to identify and target competitor customers.

YouTube
Lead Generation

412 Spam Words to Avoid in Emails

A comprehensive list of trigger phrases that spam filters flag as harmful or fraudulent, organized by category.
Lead Generation

9 Best Email Warmup Tools

A comparison of the top email warmup tools for sales teams, with pricing, features, and key selection criteria.
Startup

Best Email Provider to Use

Gmail, Outlook, or Zoho — which email provider should your startup use for sales outreach? A comparison of deliverability, cost, and setup.
Startup

Hiring an SDR vs Outbound Agency

A comparison of hiring internal sales development reps versus partnering with an outbound agency — cost, ramp time, expertise, and scalability.
Lead Generation

The Guide to Email Warmup

Everything you need to know about email warmup — why it matters, how it works, timelines, and manual versus automated approaches.
Startup

Outbound Playbook for Startups

A comprehensive guide for early-stage B2B startup founders covering deliverability, lead research, copywriting, testing, and the future of sales development.
Startup

Benchmarks: What Does a Good Campaign Look Like?

The four metrics that matter for cold email campaigns — bounce rates, reply rates, message variation, and spam reporting thresholds.
Lead Generation

Configuring Domain Name Servers (DNS) for Email Outreach

A technical guide to setting up SPF, DKIM, and DMARC records for email deliverability in outbound campaigns.
Lead Generation

Which Domain Should You Use for Sales Outreach?

Why using your primary company domain for outbound sales is a mistake, and what to do instead.
Lead Generation

How to Analyze Your Cold Email Strategy

A seven-step framework for analyzing cold email campaigns — from categorizing themes to identifying patterns that drive results.
Lead Generation

Zevenue's Cold Email Guide for Startups

How to craft cold emails that convert into booked sales calls — strategies, frameworks, and 15 real-world examples from 100+ campaigns.
Startup

Should I Sell to SMB or Enterprise Businesses?

One of the first decisions a startup makes — targeting SMBs or enterprise. Here's how to think about qualification, sales cycles, and where to start.
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